About me

Product Strategist & Design Leader with 12+ years of cross-industry expertise, blending strategic vision, innovation, and execution to craft impactful products and services.

Passionate about end-to-end product development - from ideation and strategic planning to iterative refinement - ensuring solutions align with business goals while delivering exceptional user experiences.

Committed to elevating team capabilities and cultivating a culture of collaboration and continuous learning.

Education

TU Delft

Integrated Product Design

2009 - 2011

Managing Director | Co-founder

JKPACK Hongkong

2024 - Present

Own the brand’s overseas strategy from scratch and comprehensively layout a digital marketing strategy in pharmaceutical and food packaging industry.

Experience

Zhejiang University

Industrial Design

2005 - 2009

National University Singapore

Industrial Design

2008 - 2008

Sr Product Designer | Product Manager

Elsevier APAC

2020 - 2023

Lead design of Elsevier's digital products in APAC, including H-Graph AI+, Clinical Path, Clinical Key, CK-SaaS, etc. Conduct effective user research to build personas, create journey maps, locate pain point, identify opportunities, and validate design.

Product Design Lead | Product Manager

2017 - 2020

EF

Led a design team to develop a robust digital platform for a blended online-offline English learning course, which significantly contributed to the business achieving 100 million RMB in revenue within one year.

UX Designer

HP

2014 - 2017

Led experience design of HP printer’s first mobile App - HP SMART.

Designed Web client for Chinese innovation project - Pay for Print.

Industrial Designer

United Imaging Healthcare

2012 - 2014

As a key member in Product Development Steering Group, be responsible for design and usability of digital Tomosynthesis system - uMammo. Run usability studies to make sure the usability quality match FDA’s requirement during development, and maintain necessary documents. uMammo won iF Design Award in 2015.