The objective was to gain empathy and map out users’ needs with priorities.
6 selected families, including EF students and drop-out students, were visited and interviewed.

Research

Findings:
- In school exam results become more important for students since grade 3 in elementary school.
- Communicating with native speakers is considered a good way to practice oral English.
- Parents do care about soft skills, as well as exam results improvement.

Vision: Double Wing

Blended Learning Journey with EF

Focus: Online 1v1

Pain Point:
Students do not speak enough in offline group classes.
Parents can not help much with oral communication skills.

Academic Design
Single curriculum used by both Online and Offline classes.
Online reviews knowledge learned in Offline classes.
Online focuses on oral practice and skill weakness.

Class Pattern and Data Flow
Each Offline class is followed by an Online class.
Both Offline teachers and Online teachers help build students’ profile.
Students’ profile including strength and weakness will be retrieved for class preparation.

Information Architecture Chart

Layout Structure (Web)

Flow Example_Group Lesson Booking

Screen Examples